Non-technical SMBs struggle to update sites — use spreadsheets as a CMS

Non-technical SMBs struggle to update sites — use spreadsheets as a CMS targets a $60.0B = 100M small & micro businesses worldwide x $600/year on website + content tooling total addressable market with medium saturation and a year-over-year growth rate of 8-12% — website-builder and no-code tooling markets growing with SMB digitization.

Key trends driving demand: No-code tooling -- SMBs prefer visual DIY tools over custom dev, reducing time-to-launch and support costs.; Google Workspace ubiquity -- millions of users already comfortable with Sheets as a data surface, lowering onboarding friction.; Serverless hosting & JAMstack -- makes low-cost, scalable frontends tied to APIs feasible for tiny businesses.; Generative AI -- automates mapping of unstructured sheet data into templates, reducing configuration time..