Bridge ERP gaps with workflow automation & orchestration

Mid-to-large enterprises — roughly 200,000 accounts globally — still face persistent ERP-to-periphery gaps: manual handoffs, expensive ERP customizations, and brittle point integrations that slow order-to-cash, procure-to-pay and other core processes. These problems drive high ongoing operational costs and wasted automation spend even as companies buy RPA and iPaaS tools that don’t provide an end-to-end orchestration layer tied to ERP events and master data. You could build an ERP-agnostic orchestration and workflow automation platform that sits above modern ERPs, stitches together RPA, iPaaS and process-mining outputs, and uses AI-assisted process mapping to convert SOPs, emails and logs into executable models. The timing favors entry: the addressable market is about $30.0B (200K mid-to-large enterprises × $150K achievable automation-platform ACV), market score 92/100 and revenue potential 86/100, driven by hyperautomation adoption, richer SaaS ERP APIs and LLMs that can compress discovery times by multiple-fold. To stand out, focus on a differentiated combination of deep ERP-specific connectors, event-driven orchestration, low-code runbooks and an AI layer that reduces discovery and maintenance effort, coupled with strong security/compliance and systems integrator partnerships; at $150K ACV you’d need roughly 667 customers to reach $100M ARR, so selling into enterprise accounts is feasible but requires a repeatable enterprise GTM. Be honest about challenges: integration complexity, long sales cycles, the need to certify against multiple ERPs, and medium competition from incumbent RPA/iPaaS vendors; those realities mean initial traction will likely depend on a few anchor customers and SI endorsements rather than rapid self-serve growth.