95–98% of visitors leave anonymous — consent-first identification & enrichment

95–98% of visitors leave anonymous — consent-first identification & enrichment targets a $60.0B = 5.0M target mid-market & enterprise companies worldwide × $12,000 ACV (identity + enrichment + integrations + services) total addressable market with medium saturation and a year-over-year growth rate of 25% (identity/enrichment & privacy-compliant martech growth).

Key trends driving demand: Privacy-first advertising -- as third-party cookies die, demand for consent-based identity layers rises and firms invest in first-party attribution.; Embedded ML inference -- faster and cheaper on-device/edge inference enables real-time ID resolution without central heavy lifts.; CDP and CRM consolidation -- businesses want identity signals to flow into existing CRMs and CDPs creating integration demand.; Shift to first-party data monetization -- companies prefer products that unlock value from owned signals rather than renting attention via ad networks..