Reduce billing friction with automated collections + optional stepwise transparency

Reduce billing friction with automated collections + optional stepwise transparency targets a $24.0B = 10M professional services firms x $2,400 ACV total addressable market with medium saturation and a year-over-year growth rate of 12-18% -- SaaS adoption and automation spend growth in professional services.

Key trends driving demand: AI-enabled automation -- improved inference from calendars, emails and documents makes automated, low-effort billing realistic for more firms; Shift to subscription and value pricing -- firms need faster, more accurate invoicing and better transparency to manage client expectations; Platform consolidation -- firms prefer fewer integrated vendors (practice management + billing + accounting) creating opportunities for tightly integrated solutions; Regulatory and client e-billing standards -- corporate clients increasingly require structured invoice detail, pushing firms toward richer billing systems.