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Executive Summary

Amazon sellers managing more than a dozen SKUs struggle to know which products actually make money after accounting for FBA fees, storage charges, PPC spend, and returns. Most sellers glance at their Amazon dashboard for top-line revenue, then reconcile monthly deposits in QuickBooks or Xero, but they cannot see per-SKU profit margins or compare COGS against true landed fulfillment costs. The gap forces them to either hire bookkeepers at $500-2000 per month or export CSVs into fragile spreadsheets that break when Amazon changes its fee structure. You could build a browser-based tool that pulls Amazon SP-API transaction data, calculates landed profit by SKU after all fees, and pushes summarized journal entries into QuickBooks Online or Xero via their batch APIs. The smallest credible MVP is a read-only dashboard showing net profit per SKU for the trailing 90 days, with a one-click export to CSV and a manual journal entry template. That proves you can parse the fee complexity and deliver insight sellers cannot get from native reports, then you layer on the two-way accounting sync once five to ten paid pilots confirm they would pay $49-99 per month for automated reconciliation. The market is attractive because 1.2 million US-based Amazon sellers represent a $3.6 billion annual spend when you assume half invest roughly $3,000 per year in analytics, accounting automation, and bookkeeping labor. Revenue per customer could reach $600-1200 annually at $50-100 per month, meaning 500 paying customers yields $300K-600K ARR. Timing favors you because Amazon fee schedules now change monthly, breaking static spreadsheet models, and the local-first software trend lets you pitch privacy and no-backend architecture to sellers wary of handing transaction data to another SaaS provider. Existing tools like A2X and Webgility handle accounting sync but treat Amazon as a single revenue source rather than breaking out SKU economics, while SellerBoard and HelloProfit show profit dashboards but do not close the loop into the general ledger. Your wedge is combining granular SKU analytics with automated journal entries that preserve product-level detail inside the accounting system. The first validation move is to join three Amazon seller Facebook groups, post a Loom video demo of the MVP dashboard, and offer 20 sellers a free 90-day pilot in exchange for a weekly feedback call. The biggest risk is that most sellers only care about cash flow and top-line revenue, not SKU profitability, so test willingness to pay by asking pilots if they would subscribe at $79 per month before you build the accounting sync.

Executive Summary

Why Now

Amazon third-party seller count exceeded 2 million active in 2023, with increasing fee complexity (FBA storage overhaul, low-inventory fees, aged inventory surcharges) making manual reconciliation untenable. Privacy regulations (GDPR, CPRA) and SaaS fatigue drive demand for local-first tools that avoid vendor data retention. Accounting software APIs (QuickBooks Online API, Xero API) matured in the past 3 years, lowering integration friction. WebAssembly and browser storage advances enable complex client-side computation that previously required server-side infrastructure, matching the timing of this local-first approach.

Pain Points

Amazon sellers manually reconcile profit by SKU across multiple data sources (Amazon reports, ad spend, COGS) because analytics tools do not feed structured journal entries into their books

Bookkeepers and accountants receive raw CSV exports from Amazon that require hours of categorization, mapping, and validation before posting to QuickBooks or Xero

Sellers cannot see unit economics in real time within their accounting ledger, delaying decisions on inventory buys, ad budgets, and SKU discontinuation

MVP Preview

Amazon SP-API integration -- Connects seller's Amazon Seller Central account via OAuth, pulls order-level data (SKU, quantity, price, fees, FBA costs) every 24 hours, and displays gross profit per SKU in a dashboard to show which products are actually making money after all Amazon fees

SKU-level profit calculation engine -- Ingests per-order revenue, Amazon referral fees, FBA fulfillment fees, storage fees, and PPC spend allocated by SKU, then calculates true net profit per unit and aggregates by day/week/month to reveal which SKUs are loss-leaders versus profit drivers

One-click Xero/QuickBooks sync -- Maps Amazon settlement payouts and per-SKU COGS to chart-of-accounts in Xero or QuickBooks, creates journal entries automatically on settlement dates, and reconciles cash vs accrual basis so sellers stop manually entering hundreds of transactions per month

Validation Questions

Amazon SP-API access gatekeeping -- Amazon restricts API access to approved developers and can revoke credentials, threatening distribution and forcing reliance on manual CSV uploads if approval is denied or rescinded

Accounting platform integration fragility -- QuickBooks and Xero rate-limit journal entry creation, change field mappings without notice, and sunset legacy endpoints, requiring ongoing maintenance that a solo founder may not sustain

Customer education burden -- sellers accustomed to dashboard analytics may not understand double-entry bookkeeping or the value of journal-level integration, lengthening sales cycles and increasing churn if onboarding fails

Amazon seller profit tracking by SKU with accounting sync for Xero/QuickBooks

Executive Summary

Amazon seller profit tracking by SKU with accounting sync for Xero/QuickBooks

Executive Summary

Executive Summary

Why Now

Pain Points

MVP Preview

Validation Questions

Market Validation

Market Opportunity

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