Detect and safely reclaim idle AWS instances and orphaned volumes

Detect and safely reclaim idle AWS instances and orphaned volumes targets a $6.0B = 500,000 cloud-using businesses × $12,000 ACV (average annual spend on cost-optimization and FinOps tooling across SMBs and mid-market) total addressable market with medium saturation and a year-over-year growth rate of 15% YoY — estimated growth in cloud cost management and FinOps tooling driven by rising cloud spend and FinOps adoption (industry analyst estimates and vendor growth trends).

Key trends driving demand: FinOps adoption — more teams are formalizing cloud cost governance, creating demand for tools that provide actionable, auditable savings.; Cloud-native workloads growth — as more workloads move to cloud, the absolute dollar opportunity to reclaim waste increases and drives tool adoption.; Shift to automation — companies prefer safe automated remediation (parking, snapshot+delete) so tools that reduce manual triage win faster adoption.; Channel & marketplace procurement — AWS Marketplace and MSP channels are becoming preferred procurement paths for cloud tooling, lowering sales friction for integrated vendors..