Add and manage customers for installment plans — streamlined onboarding and payment tracking

Add and manage customers for installment plans — streamlined onboarding and payment tracking targets a $6.0B = 2M businesses × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12-15% YoY driven by BNPL and embedded-finance adoption among merchants (source: industry BNPL and SME fintech reports).

Key trends driving demand: BNPL adoption — merchants increasingly offer installment options which creates demand for merchant-side servicing tools.; Embedded finance — platforms and marketplaces want white-label installment tooling integrated with checkout and POS flows, creating integration opportunities.; Automation of collections — SMS/WhatsApp and payment gateway APIs enable automated reminders and instant reconciliation, reducing manual work.; Data-driven risk scoring — aggregated repayment behavior enables predictive models that reduce delinquency and improve collections efficiency..