Capture event customer feedback and AI summarize insights

Event marketers and exhibitors repeatedly lack reliable, scalable customer feedback from in-person activations: insights are anecdotal, post-event surveys get low response rates, and brands can’t prove ROI. This pain affects roughly 2,000,000 businesses that run events and need measurable outcomes to justify spend. You could build a lightweight on-site capture platform — mobile apps, small kiosk devices, and an SDK — that records consented voice/video and uses modern speech-to-text and multimodal AI to produce real-time sentiment, topic summaries and actionable recommendations, with one-page post-event reports and direct CRM/analytics integrations. Emphasize fast, configurable KPIs (NPS, conversion intent, top complaints) and privacy-first storage so brands own first-party data. The market looks attractive now: a $4.0B addressable market (2M businesses × $2k ACV) with a Market Score of 85/100 and Revenue Potential 88/100, driven by a return to in-person events and much-improved AI transcription and multimodal capabilities that lower costs. You can differentiate by combining enterprise-grade accuracy with SMB pricing, on-device or edge processing for privacy, and turnkey integrations that deliver clear ROI metrics exhibitors can act on; however, expect challenges from noisy environments, consent/workflow friction, and a medium-competitive landscape, so start with targeted pilots (10–20 exhibitors) to prove accuracy and value before scaling.