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Executive Summary

Many developer platforms and security teams struggle to roll out WebAuthn passkeys because setup UX, policy enforcement, and cross-platform attestation remain complex; this affects developer-centric product teams, identity teams, and an addressable set of roughly 2 million SMB and mid-market businesses. Teams routinely spend months building SDKs, admin consoles, and audit trails in-house, which increases time-to-security and creates inconsistent user experiences and compliance gaps. You could build a developer-first passkey platform composed of lightweight web and mobile SDKs, a centralized policy engine for per-tenant enforcement (RBAC, allowed authenticators, recovery rules), an admin console with compliance-ready audit logs, attestation and metadata support, and lifecycle APIs for onboarding and recovery. Price the product to hit an average contract value near $3,000 per year with self-serve trials and enterprise connectors (SCIM, SSO), targeting a 6–12 week integration instead of the 3–6 months many teams face today. The market timing is right: major browsers and iOS/Android have shipped passkey support, reducing fragmentation and making production rollouts feasible, and security teams are actively prioritizing passwordless after recent high-profile breaches. The addressable market is roughly $6.0B (2M businesses × $3K ACV), the market score is 85/100, and buyer behavior is shifting toward developer-friendly security tooling—creating concrete procurement momentum. To stand out, double down on developer ergonomics (minimal code paths, sandboxing and end-to-end tests), clear and auditable policy management, and enterprise-ready integrations that incumbents with broad identity suites often underdeliver. Be honest about challenges: legacy account recovery and edge-case attestation interoperability will require engineering attention, competition is medium and will push feature parity, and sales to security/compliance buyers will need documented controls and references—but the combination of a product-led motion and practical enterprise features makes this a defensible opportunity.

Executive Summary

Make WebAuthn passkey setup and policy management simple for developer platforms

Executive Summary

Make WebAuthn passkey setup and policy management simple for developer platforms

Executive Summary

Market Validation

Market Opportunity

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