Make passkeys easy to configure and manage for web and mobile apps

Make passkeys easy to configure and manage for web and mobile apps targets a $3.0B = 1,000,000 application teams × $3,000 ACV for identity tooling that supports passkeys and enterprise features total addressable market with medium saturation and a year-over-year growth rate of 14% YoY — based on IAM and passwordless market CAGR estimates from industry reports and vendor disclosures.

Key trends driving demand: Platform convergence on passkeys — major OS and browser vendors are standardizing APIs which reduces implementation fragmentation and increases demand for developer tooling.; Passwordless adoption is accelerating after vendor announcements which creates urgency for migration and configuration management solutions.; Security-first procurement — enterprises are pushing stronger authentication standards after high-profile breaches, creating budget for better identity tooling.; Developer-first tooling preference — teams favor SDK-first, configuration-as-code solutions that integrate with CI/CD, creating an opportunity for opinionated passkeys products..