Market Opportunity
Missed R&D tax credits — automated AI audit + integrated claim pipeline targets a $18.0B = 1.5M businesses globally x $12K ACV (SaaS + implementation + contingency/shared-savings) — serviceable global market for R&D tax advisory & software total addressable market with medium saturation and a year-over-year growth rate of 14%+ — increasing as automation lowers cost of discovery and small firms become aware.
Key trends driving demand: AI-first document & code analysis -- enables automated identification of eligible R&D activities from engineering artifacts and project management systems, reducing manual work.; API-connected accounting systems -- QuickBooks/Xero/NetSuite integrations let platforms pull payroll and expense data to quantify eligible costs faster.; Startup payroll-credit accessibility -- startups can elect to apply R&D credits against payroll taxes, raising demand among pre-profit companies.; Audit-readiness demand -- firms want defensible, repeatable documentation to survive increasing IRS/state scrutiny of credits..
Key competitors include PwC (R&D tax advisory practice), Deloitte Tax & Advisory (R&D credits), Capstan Tax, Catax (UK R&D specialists), Pilot (bookkeeping & tax workaround).