Stop renting your data — unified cross‑SaaS querying layer

1. Many mid-market and enterprise organizations — roughly 1.2 million firms — run dozens of SaaS products (typically 20–50) and struggle to merge events, identities and records across those systems for product, finance and support analytics; the result is fragmented insights, duplicate integration work and slow time‑to‑action for business teams. Analysts and engineers repeatedly "rent" vendor data through fragile connectors and reports instead of owning a canonical operational layer that can be queried and actioned. 2. A practical product would be a warehouse‑first unified querying layer that maps and normalizes cross‑SaaS events and identities, exposes a semantic SQL surface and materialized operational objects, and supports pushback via reverse ETL into CRMs, support consoles and product tooling. Architecturally it would run over Snowflake/BigQuery/Redshift, provide high‑quality connectors, deterministic identity resolution, lineage and access controls, and target a realistic mid‑market ACV of ~$20K. 3. The market is attractive now: a calculated TAM of $24.0B (1.2M firms × $20K ACV), a market score of 92/100 and revenue potential of 88/100 reflect strong demand driven by SaaS proliferation, widespread warehouse adoption and growing need for operational analytics and reverse ETL. Customers are increasingly willing to centralize data and pay for tooling that turns siloed events into actionable, governed records that can be consumed by downstream apps. 4. To stand out you must deliver exceptional connector coverage, deterministic identity graphing, low latency/materialization and enterprise‑grade security and SLAs, while integrating tightly with popular warehouses and live apps; those are defensible technical differentiators but require significant engineering effort. Expect medium competition from semantic layers, reverse‑ETL vendors and iPaaS players, long enterprise sales cycles (commonly 9–12 months) and the hard work of proving reliability and governance to earn trust.