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Executive Summary

Many engineering teams building serverless applications on AWS struggle to run relational-style queries and joins against data that lives in DynamoDB: the native API is optimized for key-value access and single-table patterns, so product, support, and ops teams either implement complex denormalization, maintain parallel ETL pipelines into a warehouse, or accept brittle and stale materialized views. This pain is common across the roughly 200,000 cloud-native enterprises we estimate could benefit from better operational query tooling, especially teams that value low latency, cost control, and avoiding data duplication. The product to consider is a SQL layer that transparently queries and joins across DynamoDB tables while pushing as much work as possible down to the database: a PartiQL-compatible front end, a cost- and RCU-aware planner that rewrites joins into efficient key lookups and index scans, optional materialized views or incremental caches for heavy patterns, and connectors to BI tools and developer SDKs. Target engineering SLAs should be realistic — for many operational queries a 95th-percentile latency target in the sub-200ms range is sensible — and the commercial model can aim at platform-level ACV (~$60K) with add-ons for integrations and support. Be candid that correctness in the face of eventual consistency, hot partitions, and DynamoDB limits is the core engineering challenge and will require conservative defaults and observability. Market timing is favorable: serverless and NoSQL adoption is accelerating, teams are shifting from batch ETL to live query experiences, and cost/latency sensitivity makes avoiding warehouse duplication attractive; the addressable market here is on the order of $12.0B and our scores reflect strong market (92/100) and revenue (88/100) potential. To stand out you must engineer deep native integration with DynamoDB (not a generic virtualization layer), demonstrate measurable RCU savings through a smart optimizer, and offer developer ergonomics and operational safety that reduce developer time-to-value; competition is medium and includes built-in PartiQL, ETL vendors, and data virtualization layers, so partnerships with AWS, open-source reference implementations, and conservative production guarantees will be necessary to win trust despite the nontrivial implementation complexities.

Executive Summary

Querying and joining across DynamoDB tables using a SQL layer

Executive Summary

Querying and joining across DynamoDB tables using a SQL layer

Executive Summary

Market Validation

Market Opportunity

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