High-intent Instagram DMs get buried — intent-based inbox tagging

High-intent Instagram DMs get buried — intent-based inbox tagging targets a $12.0B = 20M businesses/creators on Instagram x $600 ACV total addressable market with low saturation and a year-over-year growth rate of 25%.

Key trends driving demand: Creator economy growth -- more creators monetize directly on Instagram, increasing high-value DMs that need triage.; Conversational commerce -- consumers increasingly transact via messaging, raising the value of capturing DM intent quickly.; Advances in NLP/LLMs -- better intent detection at lower cost enables accurate, low-latency inbox classification.; API maturation -- Instagram/Meta business APIs have improved, enabling deeper integrations for routing and automation..