95–98% of visitors leave anonymous — consent-first visitor identification

95–98% of visitors leave anonymous — consent-first visitor identification targets a $24.0B = 2,000,000 mid-market & enterprise websites x $12K ACV (global martech spend for identity/attribution solutions) total addressable market with medium saturation and a year-over-year growth rate of 18% — identity/attribution category accelerating as cookies disappear and first-party strategies increase.

Key trends driving demand: Cookie deprecation — browsers and platforms removing third‑party cookies forces investment in server-side, first‑party identity solutions.; Privacy & regulation — GDPR/CCPA tighten the need for consent-first mechanisms and documented lawful bases for identification.; First-party data strategies — companies investing in customer graphs and enrichment to replace lost third‑party signals.; AI-enabled enrichment — machine learning improves match rates and confidence scoring from fragmented signals.; ABM & attribution demand — marketers need deterministic or high-confidence signals to route leads and measure channel ROI..