Marketing-data friction for ERP partners — Dataverse-first event & partner automation

ERP and CRM partners serving roughly 1,000,000 CRM/ERP-enabled SMBs and SMEs struggle with marketing-data friction: synchronization delays, consent and governance risks, and manual orchestration of virtual/hybrid event workflows and partner co-marketing. This friction hits ISVs, MSPs, VARs and channel teams who must combine campaign, event and MDF workflows across disparate systems while preserving data residency and compliance. You could build a Dataverse-first event and partner automation platform—native on Microsoft Power Platform—that centralizes registration-to-post-event conversion workflows, real-time event triggers, MDF/co-marketing orchestration, and built-in consent and governance controls, with connectors to Teams, common event providers and Dynamics. The timing is favorable: Dataverse adoption reduces synchronization and governance costs, event-driven marketing budgets are growing, and the addressable market is meaningful ($8.6B = 1,000,000 SMBs x $8,600 ACV) for an integrated native solution. This approach stands out by removing the canonical sync layer, leveraging AppSource and Power Platform trust to lower procurement friction and offering partner-specific templates for MDF and lead sharing. Strengths include tight Microsoft ecosystem fit and a clear value proposition for channel-led GTM, while honest challenges are medium competition, platform dependency on Microsoft certifications, and the need to demonstrate measurable ROI to partners and vendors.