Executive Summary

Many organizations that run customer and employee surveys have products that are difficult or impossible for keyboard and screen‑reader users to use; accessibility audits routinely show common builders fail basic WCAG navigation and semantics. The burden falls on product, compliance, and diversity teams across roughly 25 million potential customer organizations who face legal risk, biased feedback data, and reputational exposure when their feedback channels exclude people with disabilities. A practical product is a B2B survey platform engineered from the ground up for keyboard‑first and screen‑reader accessibility while remaining visually polished: accessible templates, a keyboard‑centric form editor, screen‑reader preview mode, automated WCAG testing and compliance reports, and AI‑assisted generation of accessible prompts, labels, and alt text. Market timing is favorable—$12.0B total addressable market (25M orgs x $480 ARPA), rising ADA/EU enforcement, enterprise D&I and digital CX spend, and AI‑assisted UX that lowers time‑to‑value mean there is commercial demand now; the market score of 92 and revenue potential of 86 reflect that opportunity even with medium competition. To stand out you would combine demonstrable compliance (audit reports and certifications), developer APIs and enterprise integrations, ready‑to‑use templates for common workflows, and generative features that produce production‑ready accessible forms in minutes—advantages many incumbents lack because accessibility is an afterthought. Real challenges are also clear: enterprise sales and legal defensibility require investment, continuous accessibility maintenance and real‑world testing with assistive‑tech users are necessary to avoid regressions, and switching costs mean you’ll need strong evidence of ROI to convert larger accounts.

Market Opportunity

Accessible, beautiful survey builder for keyboard & screen-reader users targets a $12.0B = 25M organizations x $480 ARPA (global orgs using feedback/survey SaaS) total addressable market with medium saturation and a year-over-year growth rate of 12% overall SaaS/feedback market; niche accessible tooling growing faster (~18%).

Key trends driving demand: Accessibility regulation (ADA/EU) -- forces organizations to adopt accessible digital tools and avoid legal/PR risk, increasing demand for compliant survey platforms.; AI-assisted UX -- generative models can auto-create accessible forms, alt text, and simplified flows, reducing setup friction and time-to-value.; Enterprise D&I and digital CX focus -- companies invest in inclusive feedback channels to better serve diverse customers and employees.; Low-friction integrations -- demand for tools that plug into existing analytics, CRMs, and SSO increases adoption speed and enterprise stickiness..

Key competitors include Google Forms (Google Workspace), Microsoft Forms (Microsoft 365), Typeform, Jotform, SurveyJS (open-source library) / Developer-first survey libraries.

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Accessible, beautiful survey builder for keyboard & screen-reader users

Executive Summary

Market Validation

Market Opportunity

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