Executive Summary

Many wallet-native projects and marketing teams struggle to reliably activate and retain high-value on‑chain users because outreach is fragmented, low‑precision, and optimized for acquisition rather than lifecycle engagement. This pain affects roughly 50,000 wallet-native businesses that could collectively spend about $50,000 per year on activation tooling, resulting in wasted acquisition spend and missed revenue from high-value wallets. You could build a lifecycle messaging platform that targets wallets using enriched on‑chain signals (activity, holdings, historic gas spend) and orchestrates delivery across stabilized channels — in‑wallet push via decentralized notification standards, email, and webhooks — with segmentation, campaign automation, A/B testing, and ROI attribution. Emphasize reliable in‑wallet deliverability and real‑time cohort scoring so teams can prioritize the top 5–10% of value-driving wallets. The market looks attractive now: decentralized notification standards are maturing, projects are shifting budgets from pure acquisition to activation and retention, and an addressable market of ~50,000 businesses implies a $2.5B TAM at $50k ACV; market and revenue potential scores (88/100 and 86/100) indicate solid willingness to pay. Early adopters will pay for measurable lift in activation and LTV if you can demonstrate conversion delta and clear attribution. You can differentiate by combining high-fidelity on‑chain enrichment with native in‑wallet delivery and transparent ROI measurement, plus tight integrations with major wallets and bridges. That said, expect integration complexity across chains, privacy/compliance questions, and medium competition — solve reliable delivery and attribution first, and this has practical legs; otherwise buyers may stick with incumbent CRM/analytics vendors.

Market Opportunity

Activate high-value onchain users by messaging wallets across channels targets a $2.5B = 50,000 wallet-native businesses × $50,000 ACV (annual activation and engagement tooling budget per project) total addressable market with medium saturation and a year-over-year growth rate of 30% YoY — industry analyst reports and growth in web3 infra and wallet adoption (Messari, The Block industry summaries).

Key trends driving demand: Decentralized notification standards are maturing — this creates a stable channel (in-wallet push) to reach wallets directly.; Projects are shifting budgets from pure acquisition to user activation and retention — this increases willingness to pay for lifecycle tooling.; Better off-chain enrichment of wallet behavior (aggregate activity, holdings, historic gas spend) enables increasingly accurate segmentation for high-value users.; API-first infra and managed services reduce time-to-market, enabling developer-facing marketing products to ship quickly and integrate deeply..

Key competitors include Push Protocol (formerly EPNS), Alchemy Notify, Blocknative.

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Activate high-value onchain users by messaging wallets across channels

Executive Summary

Market Validation

Market Opportunity

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