Activation dropoff solved with video-first docs

Activation dropoff solved with video-first docs targets a $12.0B = 5M software teams x $2.4K ACV (annual spend on docs/onboarding tooling per team) total addressable market with medium saturation and a year-over-year growth rate of 18% (growth in knowledge-management + product analytics + AI tooling adoption).

Key trends driving demand: AI-generated media -- makes short, high-quality instructional videos cheap and fast to produce, lowering content-creation friction; Async-first work -- remote teams prefer video explanations over synchronous demos, increasing demand for embedded microvideo docs; Product-led growth focus -- SMBs prioritize activation and retention tools that directly move activation metrics and churn; Attention-economy UX -- users prefer visual, step-by-step demos to dense text docs, improving time-to-value.