Add new salon customers fast — digital intake, CRM & booking flow

Add new salon customers fast — digital intake, CRM & booking flow targets a $6.0B = 3.0M salons x $2,000 ACV (global salon businesses paying software/payments/marketing/year) total addressable market with medium saturation and a year-over-year growth rate of 12% (software adoption & digital bookings in salon/spa vertical).

Key trends driving demand: Mobile-first bookings -- Consumers increasingly book via phones/WhatsApp, creating demand for mobile-native intake and confirmation flows.; Contactless payments & scheduling -- Post-pandemic behavior favors reduced paperwork and automated follow-ups, increasing software ROI for salons.; Localized NLP & voice intake -- Multilingual speech/text extraction allows capturing customers who prefer regional languages, lowering friction in emerging markets.; Marketplace-disintermediation -- Salons want to own customer data (not marketplaces), creating demand for tools that capture and centralize client records..