Market Opportunity

ADHD-first planner that finally sticks by simplifying, prompting, and personalizing targets a $3.0B = 100M ADHD-targeted paying users × $30 ARPU/year total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (productivity & mental-health-adjacent consumer apps growth; source: combined Statista app market and mental-health app reports, 2023-2025).

Key trends driving demand: ADHD awareness and diagnoses are rising worldwide — this expands the addressable audience seeking specialized tools.; Creator-driven product discovery (YouTube, TikTok) allows niche apps to scale quickly via influencer marketing.; AI-driven personalization is now feasible on-device or with low-cost APIs, enabling adaptive scheduling and nudges that improve retention.; Consumers increasingly pay for apps that deliver measurable improvements to daily functioning and mental health, not just feature lists..

Key competitors include Todoist, TickTick, Tiimo, Habitica.

ADHD-first planner that finally sticks by simplifying, prompting, and personalizing

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Market Validation

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