Market Opportunity
Affordable offline-first billing and POS to simplify small retailer invoicing targets a $6.0B = 30M small retailers × $200 ACV total addressable market with high saturation and a year-over-year growth rate of 10% YoY (industry reports and POS/category growth estimates, 2022-2025 aggregate).
Key trends driving demand: Smartphone + low-data availability is increasing — more merchants can run Android POS apps on inexpensive devices, lowering hardware barriers.; Instant payment rails (UPI, QR) and integrated payment APIs reduce friction for merchants to accept digital payments, increasing demand for POS.; Regulatory and tax digitization in many markets is pushing merchants to adopt compliant billing software to avoid penalties and simplify bookkeeping..
Key competitors include Zoho Books (and Zoho POS integrations), Shopify POS, Paytm for Business, Loyverse.