Agents waste time on leads & listings — AI automates follow-up, copy, tours

Agents waste time on leads & listings — AI automates follow-up, copy, tours targets a $3.0B = 1.5M real-estate agents x $2,000 ACV (annual spend on AI-enabled marketing/CRM/automation) total addressable market with medium saturation and a year-over-year growth rate of 18%+ adoption CAGR for proptech AI and agent SaaS spend.

Key trends driving demand: Generative AI rise -- LLMs and multimodal models can produce listing copy, ad creatives, and conversational lead responses at scale.; MLS/API standardization -- Improved data access enables accurate AVMs and contextualized automation tied to local markets.; Cost pressure on agents -- Rising CPC/lead costs are driving demand for automation that lowers per-lead handling time and improves conversion.; Shift to performance pricing -- Agents favor tools that demonstrate clear ROI (pay-per-conversion or outcome-based pricing)..