Executive Summary

Many organizations—national newsrooms, major NGOs, campaign compliance teams and data vendors—struggle to assemble lifetime donation profiles for individual donors because filings are fragmented across jurisdictions, noisy and inconsistently formatted, and buried in millions of transaction records; there are roughly 6,000 potential customers that would pay for reliable rollups. This gap forces manual research, slows investigations and compliance checks, and limits the ability to spot patterns that matter for accountability and risk management. You could build a SaaS data platform that continuously ingests machine-readable state and federal filings, applies ML- and LLM-assisted entity resolution to disambiguate donors, and exposes candidate-level lifetime rollups via a searchable UI, APIs and export workflows, with provenance and audit trails for legal and journalistic use. Pricing and GTM could target the estimated $1.5B market with a $250K ACV motion toward 6,000 organizations, while providing tiered data-licensing and bespoke support for high-value investigative customers. This market is favorable now because open-data publication is improving, lowering ingestion costs, and AI-assisted resolution materially raises matching accuracy; the market and revenue scores (Market 88/100, Revenue Potential 84/100) reflect that dynamic. To stand out you would need a demonstrable accuracy edge and transparent provenance, plus partnerships with 10–20 anchor customers to validate workflows; be candid that medium competition, ongoing maintenance of jurisdictional pipelines, and legal/quality thresholds are the primary operational challenges.

Market Opportunity

Aggregate lifetime political donations per donor into candidate-level rollups targets a $1.5B = 6,000 target orgs (national newsrooms, major NGOs, campaign/legal/compliance teams, data vendors) x $250K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% (growing demand for public records analytics and verification tooling).

Key trends driving demand: Open-data expansion -- more state and federal filings are being published in machine-readable formats, lowering ingestion costs and increasing dataset freshness.; AI-assisted entity resolution -- modern ML and LLM-assisted workflows can accurately disambiguate donors across noisy records, enabling lifetime rollups.; Journalism + accountability demand -- increased investment in investigative reporting and watchdog NGOs creates steady demand for polished political-donation tooling.; Platform pressure for transparency -- platforms and regulators are asking for clearer provenance on political funding, increasing enterprise demand for authoritative sources..

Key competitors include OpenSecrets (Center for Responsive Politics), ProPublica, FollowTheMoney (National Institute on Money in Politics), NGP VAN (EveryAction ecosystem and campaign CRMs).

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Aggregate lifetime political donations per donor into candidate-level rollups

Executive Summary

Market Validation

Market Opportunity

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