AI finds B2B buyers with immediate purchase intent and delivers qualified leads

AI finds B2B buyers with immediate purchase intent and delivers qualified leads targets a $18.0B = 1,000,000 sales & marketing teams × $18K ACV total addressable market with high saturation and a year-over-year growth rate of 12% YoY estimated (Forrester/Gartner market research indicates double-digit growth in sales intelligence and ABM markets driven by digital buying behaviors).

Key trends driving demand: Signal fusion — Combining multiple lightweight signals (job posts, tech changes, funding, content consumption) creates higher-precision near-term purchase indicators, increasing the opportunity for conversion-focused intent products.; LLM-driven explainability — Large language models make it feasible to present concise, human-readable reasons behind intent signals, which improves sales rep adoption and personalization.; Shift to account-based operations — More companies run ABM and SDR-led plays that need prioritized account lists rather than raw leads, increasing demand for account-level intent scoring.; APIs and integrations — Sales stacks are becoming integration-first, enabling faster adoption of intent products that sync into CRMs and engagement platforms..