AI-powered link intelligence for marketers to optimize clicks and routing

AI-powered link intelligence for marketers to optimize clicks and routing targets a $3.6B = 12M potential marketing teams × $300 ACV total addressable market with high saturation and a year-over-year growth rate of 12% YoY (MarTech and link/analytics adjacent growth estimated from Statista/Gartner MarTech trends 2023-2025).

Key trends driving demand: LLMs and interpretability tools — make it feasible to surface plain-language explanations and prescriptive recommendations from raw click data, widening the audience beyond analysts.; Privacy & cookieless shifts — push marketers to rely on first-party link-level signals and UTM-first attribution, increasing the value of link management tools.; Creator economy & commerce links — creators and small brands need easy-to-use conversion insights and branded URLs to monetize audiences across platforms.; QR code resurgence and offline-to-online measurement — QR use in physical marketing increases the need for link tracking with routing and device-aware resolution..