Executive Summary

Small businesses — roughly 100 million worldwide — face a simple but persistent problem: they must run effective digital marketing with limited time, money and expertise, and the current mix of agencies, freelancers and point tools often costs hundreds to thousands per month or delivers poor ROI; this leaves an addressable market of about $120B (100M SMBs × $1,200/year) and a clear unmet need for lower-cost, predictable performance. Owners routinely struggle with slow creative turnaround, fragmented toolchains and inefficient manual bidding, so many either under-invest or waste spend. The product would be an end-to-end AI-run marketing platform that generates ad creative, landing content and campaign structures, wires up Google/Meta programmatic APIs for automated bidding and cross-channel orchestration, and offers one-click integrations with common SMB CRMs and payment systems; it would operate as a subscription with transparent ad-spend pass-through and optional human review for first campaigns. Core features would include vertical-tailored templates, automated A/B testing, real-time performance dashboards and service-level guarantees for CPA or lead volume. This is an attractive moment: generative AI now produces ad copy, images and landing content quickly enough to lower production costs, major ad platforms have API-first programmatic controls, and SMB digitalization means many businesses prefer predictable SaaS subscriptions over agency retainers — metrics here translate into a market score of 92/100 and revenue potential of 88/100. Adoption tailwinds are real, but timing matters because platform policy shifts and AI quality improvements are ongoing. To stand out you’ll need clear differentiation: focus aggressively on a few high-value verticals (e.g., local services, restaurants, health), embed measurable performance SLAs and a human-in-the-loop escalation path, and make onboarding under five minutes with prebuilt templates and account connections; transparent pricing and privacy-first data handling will build trust. Honest challenges include platform dependency (Google/Meta API changes), creative fatigue and churn, and the cost of acquiring and supporting SMB customers, so unit economics and rapid demonstrable ROI must be proven early.

Market Opportunity

AI-run marketing for SMBs — fully automated campaigns, content & ads targets a $120B = 100M SMBs x $1,200/year (average addressable marketing tech & managed ad spend per SMB) total addressable market with medium saturation and a year-over-year growth rate of 12% (digital marketing automation & AI adoption among SMBs).

Key trends driving demand: Generative creative -- AI now produces ad copy, images and landing content quickly, lowering content cost and turnaround.; API-first ad platforms -- Google and Meta programmatic APIs allow automated bidding and cross-channel orchestration.; SMB digitalization -- Small businesses are increasing digital ad spend and favor subscription SaaS over agencies.; Privacy-first ecosystem -- Cookieless changes elevate first-party conversion data, favoring platforms that capture direct performance signals..

Key competitors include HubSpot, Mailchimp (Intuit), ActiveCampaign, Google Performance Max (Google Ads), Jasper (adjacent: AI creative tools).

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AI-run marketing for SMBs — fully automated campaigns, content & ads

Executive Summary

Market Validation

Market Opportunity

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