Executive Summary

Many SMB and mid-market teams—proposal, finance, legal, and consulting groups—lose hours assembling one-off reports from mixed-format sources (Word, PDF, slides, Google Docs) and have no reproducible, auditable way to track which pages came from which source. That creates rework, approval bottlenecks, and risk when teams need defensible outputs for customers or regulators. Build a developer-friendly document assembly tool (CLI + git/CI integrations) that extracts, normalizes, and stitches pages from mixed docs into a single reproducible report with templating, audit trails, and export to PDF/Word. Leverage headless Office automation and open formats to maximize fidelity while offering a lightweight API and connectors for common storage systems. The market is attractive now: TAM ≈ $3.0B (5M businesses × $600 ACV) and trends—non-engineering teams adopting developer workflows, remote work demanding auditable outputs, and better extraction tech—mean buyers are reachable (market score 88/100, revenue potential 78/100). Competition is medium, so timing and focus matter. You can differentiate with a developer-first UX, high extraction accuracy, and built-in auditability while pricing toward a ~$600 ACV per team, but expect technical challenges around cross-format fidelity, security/connectors, and GTM to cost-sensitive SMBs. If you can solve extraction correctness and build seamless CI/collaboration flows, this is a viable, scalable niche to pursue; if those prove hard, the engineering and sales effort may outweigh returns.

Market Opportunity

Assemble pages from mixed docs into one reproducible report targets a $3.0B = 5M businesses × $600 ACV (annual value for a document-assembly workflow tool across SMBs and mid-market teams) total addressable market with medium saturation and a year-over-year growth rate of 10% YoY (document management and content services growth estimate, industry reports such as Gartner/Forrester 2023-24).

Key trends driving demand: Trend — Developer workflows (git + CI) are being adopted by non-engineering teams, creating demand for CLI/automated document tooling that integrates with existing pipelines.; Trend — Shift toward reproducible and auditable outputs as remote teams demand defensible versioning for proposals and reports.; Trend — Improvements in headless Office automation and open formats lower the cost of accurate multi-format extraction, enabling new lightweight tooling.; Trend — Increased automation in sales and legal workflows pushes teams to standardize templates and programmatic document generation, creating demand for template libraries..

Key competitors include Adobe Acrobat Pro, Pandoc, Smallpdf / PDFsam / Nitro (grouped competitor).

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Assemble pages from mixed docs into one reproducible report

Executive Summary

Market Validation

Market Opportunity

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