Market Opportunity
Assess and defend vs competitor automation claims with prioritized automations targets a $12.0B = 2.0M businesses × $6.0K ACV total addressable market with medium saturation and a year-over-year growth rate of 14% CAGR — workflow automation and RPA market growth (source: Gartner/Forrester 2023-2025 estimates).
Key trends driving demand: Trend — Rising adoption of low-code/no-code platforms reduces implementation friction and increases demand for template-based automation.; Trend — Margin pressure across service industries pushes companies to seek targeted automations that preserve price competitiveness.; Trend — Advances in LLMs make rapid competitor-claim analysis and ROI modeling possible without large data science teams.; Trend — Buyers prefer productized outcomes (templates + playbooks) over expensive bespoke consulting for small to mid-sized automation projects..
Key competitors include Zapier, UiPath, Workato.