Attachment-open tracking for Word and Excel files, sent as normal attachments

Attachment-open tracking for Word and Excel files, sent as normal attachments targets a $4.8B = 12M target SMBs/teams x $400 ACV (10 users/team x $40/year) total addressable market with low saturation and a year-over-year growth rate of 10% estimated growth in sales enablement and document analytics adoption.

Key trends driving demand: Remote work and distributed sales -- increases frequency of document sharing and need for signals to prioritize follow ups; Enterprise conservatism about links -- many clients refuse to click external links, creating demand for native-attachment solutions; Growth of sales enablement analytics -- sellers expect more granular signals than email opens to guide outreach; Office extensibility and centralized deployment -- enterprise add-in frameworks enable non-invasive telemetry deployment.