Market Opportunity
Auto-clean and caption raw recordings into YouTube-ready videos targets a $6.0B = 4.0M creators & small content teams × $1.5K ACV (mix of prosumer and SMB spend) total addressable market with medium saturation and a year-over-year growth rate of 10-15% YoY (creator economy, podcasting, and video content markets; sources: SignalFire creator report, Statista creator economy growth).
Key trends driving demand: Creators produce more native video/audio content across platforms — this increases demand for quick post-production tools that reduce time-to-publish.; Platforms reward captions for accessibility and discovery, so creators need automated captioning to maintain reach.; AI-driven speech recognition and denoising have improved, enabling high-quality automation that replaces manual editing.; Remote recording adoption (Zoom, Riverside) generates a large volume of noisy multi-speaker recordings that need automated cleanup..
Key competitors include Descript, Rev / Temi, Auphonic, Kapwing, Adobe Podcast / Enhance Speech.