Executive Summary

Creators and SMBs waste hours turning one long-form video into multiple platform-native clips, captions, thumbnails and post copy, which means many valuable impressions and revenue opportunities never materialize; this pain is acute for the ~8M creators and small businesses that lack dedicated editing teams. The current manual or semi-automated workflows are slow, inconsistent, and expensive, so teams either under-post or sacrifice quality. Build an AI-first SaaS that ingests a single long-form video and outputs optimized, native-format posts for TikTok, Reels, Shorts and X — including clips, auto-generated captions, hooks, thumbnails, metadata and scheduling — with quick human-in-the-loop editing and brand templates. Offer tiered pricing (self-serve for creators, concierge packages for SMBs) and integrations with major schedulers and analytics platforms. This is a timely opportunity: the market calculates to roughly $9.6B (8M potential customers × ~$1.2K ACV) and scores highly on market interest (market score 88/100, revenue potential 82/100) because platforms favor snackable clips and creators demand higher ROI per asset. Competition is medium, but there’s room for consolidation as AI-driven tooling matures. You can differentiate through superior ASR and LLM-generated hooks tuned for engagement, platform-specific formatting and metadata, and a smooth human-edit workflow, but expect to invest continuously in model quality, moderation, and adapting to platform policy changes to maintain content performance and trust.

Market Opportunity

Auto-generate platform-specific posts from one long-form video targets a $9.6B = 8M creators and SMBs × $1.2K ACV total addressable market with medium saturation and a year-over-year growth rate of 15% YoY (Source: market reports on social media management and creator tools growth).

Key trends driving demand: Short-form video dominance — Platforms are prioritizing snackable clips, increasing demand for tools that convert long-form video into native short clips.; Creator economy monetization — As creators seek higher ROI per asset, demand for repurposing tools that multiply impressions per original piece is rising.; AI-first content tooling — Improved ASR and LLMs mean higher-quality automated captions, hooks, and threads are now feasible, reducing manual effort.; Integrated analytics feedback loops — Tools that connect generated assets to performance metrics enable iterative improvements and higher retention..

Key competitors include Repurpose.io, Buffer, Lately.ai.

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Auto-generate platform-specific posts from one long-form video

Executive Summary

Market Validation

Market Opportunity

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