Automate approvals and business processes without code using visual workflows

Automate approvals and business processes without code using visual workflows targets a $18.0B = 3.0M businesses × $6.0K ACV (annual automated workflow spend potential across SMB and mid-market) total addressable market with high saturation and a year-over-year growth rate of 12% YoY (IDC/Gartner estimates for digital process automation and low-code/no-code combined growth).

Key trends driving demand: Citizen developer adoption is rising — business users increasingly expect to build and own automations without IT, creating demand for no-code UX.; AI improvements in NLP and document parsing are making it practical to auto-generate forms and decision rules from plain language inputs, lowering setup time.; Shift to remote/hybrid work increases reliance on digital approvals and audit trails, raising urgency for process automation across teams.; SaaS consolidation inside organizations increases the need for a unified automation layer that can orchestrate across apps..