Automate binary MLM compensation, real-time tracking, and instant payouts

Automate binary MLM compensation, real-time tracking, and instant payouts targets a $1.8B = 30,000 businesses × $60K ACV total addressable market with medium saturation and a year-over-year growth rate of 8% YoY — increased automation and fintech integration demand in direct-selling and incentive management markets (industry trend reports).

Key trends driving demand: Embedded payout rails and instant settlement providers are lowering friction for real-time distributor payments, enabling new payout experiences.; Regulatory scrutiny and demand for auditable compensation trails is increasing adoption of cloud-based, compliant payroll/commission systems.; SMB direct-selling operators are replacing spreadsheets with SaaS tools to reduce disputes and scale recruiting and payouts.; AI and rules engines now allow rapid modeling and testing of complex compensation plans, reducing time-to-deploy for non-technical operators..