Market Opportunity

Automate boring repeatable workflows for SMBs with low-code playbooks targets a $60.0B = 10M small & mid-market businesses x $6,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 15% CAGR (automation & low-code segment).

Key trends driving demand: Low-code / no-code adoption -- non-developers can build and maintain automations, expanding buyer pool.; API-first SaaS expansion -- richer APIs reduce brittle screen-scraping and enable faster, more reliable automations.; AI-assisted development -- LLMs speed mapping, codegen, and test creation for workflows, lowering implementation time.; Shift to outcomes over tools -- buyers want measurable time/cost savings, favoring targeted, boring workflows with clear ROI..

Key competitors include Zapier, Make (formerly Integromat), Microsoft Power Automate, Workato, UiPath (RPA).

Automate boring repeatable workflows for SMBs with low-code playbooks

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Market Validation

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