Automate client intake and approvals by turning form submissions into workflows

Automate client intake and approvals by turning form submissions into workflows targets a $1.20B = 100,000 web agencies × $12K ACV total addressable market with medium saturation and a year-over-year growth rate of 8-12% annual growth for automation and workflow tooling in SMB/professional services (industry estimates from reports on low-code/automation tools).

Key trends driving demand: Shift to recurring revenue models for agencies — agencies increasingly adopt tools that reduce delivery time and enable retainers, creating demand for automation that improves margins.; Low-code/no-code automation adoption — non-developers expect visual workflow builders, lowering the barrier for agency staff to automate repeatable tasks.; Data privacy and on-site processing — agencies handling client data prefer solutions that keep data within WordPress or a tightly controlled hosted service, advantaging WordPress-native products..