Automate daily ad spend, clicks, leads and CPL into Google Sheets

Automate daily ad spend, clicks, leads and CPL into Google Sheets targets a $4.8B = 20M SMBs worldwide × $240 ACV (annual budget for simple ad-reporting automation) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY growth in martech spending and marketing analytics tools, driven by increased digital ad spend and need for measurement (sources: Gartner/Statista industry reports).

Key trends driving demand: Sheets-first workflows remain dominant for SMBs — this creates an opportunity for a product that meets users where they already work.; Shift to performance accountability — marketers demand faster, reliable CPL and ROAS reporting, which increases demand for automation.; Managed connectors and serverless integration platforms reduce engineering cost to build and maintain connectors, enabling fast product development.; Agencies want repeatable templates and client-ready snapshots, creating room for products that provide pre-built report templates and scheduled delivery..