Executive Summary

Many knowledge workers still spend hours each week on repetitive, cross-application desktop tasks—copying data between legacy desktop apps, web pages, and documents—because existing automation is either developer-heavy, brittle, or requires expensive consultants. This is a widespread pain point affecting roughly 250 million knowledge workers and represents a significant productivity drag. You could build an AI-powered desktop automation product that visually "sees" and controls any app using multimodal vision+language models, paired with a low-code recorder, reusable templates, and hybrid local/cloud execution for privacy-sensitive flows. The product would provide one-click record-and-run agents, enterprise connectors, and audit logs so non-developers can create reliable cross-app workflows without scripting. The timing is strong: a $55.0B addressable market (250M workers × ~$220/year) with a market score of 90/100 and revenue potential 86/100, driven by rapid improvements in multimodal AI, growing interest in citizen automation, and demand for hybrid execution models. Competition is medium, so fast execution and clear differentiation could win substantial share. Your competitive edge could be a UI-agnostic agent that reliably handles arbitrary interfaces, combined with hybrid local models to minimize cloud exposure and a truly no-code UX that appeals to SMBs and knowledge workers. The main challenges are robustness to UI changes, onboarding trust, and enterprise security—solvable with rigorous monitoring, clear SLAs, and a focus on privacy-first architectures.

Market Opportunity

Automate desktop workflows by letting an AI see and control your apps targets a $55.0B = 250M knowledge workers × $220/year average spend on automation and productivity tools total addressable market with medium saturation and a year-over-year growth rate of 18% YoY (combined RPA and AI productivity tools estimate from industry reports and market analysis).

Key trends driving demand: Multimodal AI improvements — better vision + language models allow agents to reliably interpret arbitrary UIs, creating product possibilities for cross-app automation.; Shift to hybrid execution — customers demand local or hybrid models for privacy-sensitive tasks, enabling hybrid architectures that reduce cloud data exposure.; Growing interest in citizen automation — SMBs and knowledge workers increasingly want low-code/no-code automation they can deploy without consultants, expanding the addressable audience..

Key competitors include UiPath, Microsoft Power Automate, Raycast.

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Automate desktop workflows by letting an AI see and control your apps

Executive Summary

Market Validation

Market Opportunity

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