Executive Summary

About 30 million small and midsize businesses today stitch together an average of a dozen SaaS tools, spreadsheets and manual processes to run sales, finance, HR and operations, which creates duplication, errors and high vendor overhead; that fragmentation is especially painful for firms with 10–250 employees who lack dedicated IT staff and pay roughly $3,000 per year per system in recurring costs, implying an addressable market of about $90.0B. These SMBs struggle with brittle point-to-point integrations, expensive custom automation engineering, and inconsistent data models that slow decision-making and growth. The product would be a unified AI-driven workflow and ERP platform for SMBs: an API-first core data model, prebuilt connectors for the top 50 SaaS systems by SMB footprint, low-code workflow builders plus generative agents that auto-generate and continuously maintain automations, and modular packages for common verticals (retail, services, manufacturing). Pricing would target an average $3,000 ACV per customer with outcome-based onboarding, and the go-to-market focus would be channel partnerships and bundled refurbishment of existing stack contracts; technically the biggest challenges are integration breadth and ensuring agent reliability under regulatory/compliance constraints. This is an attractive window because SaaS consolidation pressure, maturing public APIs and rapid improvements in generative and agentic AI make deep, maintainable integrations feasible now, reflected in a market score of 95/100 and revenue potential of 94/100 despite medium competition. To stand out you must deliver deep, verticalized integration templates, clear ROI proofs (reduce vendor count by 50% or shorten close-to-cash cycles), strong security/compliance guarantees and a small-service implementation model that minimizes time-to-value; the realistic risks are incumbent ERP inertia, ongoing connector maintenance and higher upfront sales motion costs, all of which require disciplined product-market fit and channel execution.

Market Opportunity

Automate every SMB process — unified AI-driven workflow & ERP targets a $90.0B = 30M SMBs x $3,000 ACV total addressable market with medium saturation and a year-over-year growth rate of 14% CAGR for SMB SaaS consolidation and workflow automation.

Key trends driving demand: SaaS consolidation -- SMBs prefer fewer vendors to cut costs and simplify ops, boosting demand for integrated suites.; AI-enabled automation -- generative and agentic AI enables auto-creation and maintenance of workflows, reducing manual engineering effort.; API economy growth -- richer public APIs across SaaS vendors make deep integrations more viable and reliable.; Low-code adoption -- business users increasingly build automations without engineering, expanding the buyer pool beyond IT..

Key competitors include Zoho One, Odoo, Intuit QuickBooks + QuickBooks Commerce, HubSpot (CRM + Operations Hub), Workarounds & Integration Platforms (Zapier, Make, Tray.io).

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Automate every SMB process — unified AI-driven workflow & ERP

Executive Summary

Market Validation

Market Opportunity

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