Executive Summary

SaaS vendors and their finance/customer-success teams are losing time and recurring revenue to subscription chargebacks because evidence assembly is manual, inconsistent, and slow; compiling invoices, access logs, webhooks and support transcripts often takes hours per dispute and still yields poor win rates. This pain affects the estimated 300,000 SaaS businesses that rely on recurring billing and exposes them to avoidable revenue leakage. Build a SaaS product that automates end-to-end evidence collection and assembles card-network‑ready, structured dispute packets in minutes by pulling billing systems, SSO/access logs, webhook histories, and support transcripts into a single workflow. Layer in AI summarization to surface salient events, templates and approval workflows for finance/legal, and one-click submission to card networks. The timing is favorable: we estimate a $3.0B annualized opportunity (300k SaaS firms × $10K ACV) driven by subscription-economy growth and card networks increasingly accepting richer digital evidence. Vendors have a practical willingness to pay for solutions that measurably recover revenue and cut dispute-handling hours. You can differentiate by offering deep billing/CRM/log integrations, privacy- and PCI-first data handling, and clear ROI metrics (time saved and disputes recovered) rather than generic dashboards. Be honest about challenges—integration complexity, sensitive data handling, and customer acquisition cost—but if you solve those, automation plus AI summarization creates a defensible, high-value product vs. manual processes and point tools.

Market Opportunity

Automate evidence collection to win SaaS subscription chargebacks targets a $3.0B = 300,000 SaaS businesses × $10K estimated ACV for a dispute-recovery solution (annualized value for vendors saving revenue and hours) total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (aligned with payment dispute and fraud mitigation market growth driven by increasing digital payments and subscription commerce; industry reports indicate high single-digit to low double-digit growth).

Key trends driving demand: Subscription economy growth — as more businesses adopt recurring billing, disputes tied to subscriptions increase, creating demand for specialized recovery tools.; Shift from paper to digital evidence — card networks now accept richer, structured digital evidence, which favors automated evidence compilation over manual processes.; AI-enabled document and log summarization — modern models can extract salient events from logs and support transcripts, making automated dispute packets accurate and persuasive.; Processor and network pressure to reduce chargebacks — acquirers and card networks are incentivizing quicker resolution, motivating merchants to adopt proactive tools..

Key competitors include Chargebacks911, Ethoca (Mastercard), Recurly (dispute features).

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Automate evidence collection to win SaaS subscription chargebacks

Executive Summary

Market Validation

Market Opportunity

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