Automate fragmented marketing metrics into unified AI insights & alerts

Automate fragmented marketing metrics into unified AI insights & alerts targets a $6.0B = 2M marketing teams × $3K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (martech and analytics automation growth; sources include Gartner and industry reports aggregated).

Key trends driving demand: AI-generated insights — foundation models enable human-friendly summaries, anomaly detection, and causal hypothesis generation which customers value more than raw dashboards.; GA4 adoption and API stabilization — the GA4 transition creates demand for migration, auditing, and unified reporting solutions.; Martech consolidation — companies are consolidating tools and want a single source of truth, creating demand for connector-first platforms that normalize data.; Privacy-first measurement — cookieless changes and server-side tracking increase value for platforms that can stitch multi-source signals reliably.; Embedded analytics — marketers prefer insights embedded into Slack, email, and task systems to avoid context switching and speed decisions..