Market Opportunity

Automate hyper-personalized media lists and outreach for boutique PR teams targets a $2.1B = 350,000 PR teams and in-house comms groups × $6K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY estimated growth driven by marketing automation and AI adoption (industry analyst synthesis).

Key trends driving demand: AI-assisted personalization — LLMs enable automated, contextual pitch writing that scales individualized outreach for small teams.; Shift to measurable earned-media ROI — PR buyers demand attribution and performance data, creating demand for tools that link outreach to outcomes.; Tool consolidation and API integration — teams expect PR tools to plug into CRMs, analytics, and marketing stacks, which favors modern API-first solutions..

Key competitors include Muck Rack, Cision / PR Newswire, Prowly, Anewstip.

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Automate hyper-personalized media lists and outreach for boutique PR teams

Executive Summary

Market Validation

Market Opportunity

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