Automate internal tool access requests with AI-driven approvals & provisioning

Automate internal tool access requests with AI-driven approvals & provisioning targets a $12.0B = 1.2M mid-market and SMB organizations × $10K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% YoY (estimated ITSM, identity and workflow automation growth — Gartner/IDC composite estimate).

Key trends driving demand: AI-first tools for natural-language intake are reducing friction in request submission and routing, creating demand for conversational service desks.; Rising security and compliance focus is increasing budgets for auditable provisioning and least-privilege access automation.; Standardized identity protocols (SCIM, SAML, OIDC) and richer APIs from SaaS vendors make automated provisioning technically feasible at scale.; Shift to remote/hybrid work has increased cross-team dependencies, raising the cost of manual approvals and creating urgency to automate internal workflows..