Executive Summary

Active retail investors and DIY traders, particularly the 10–15 million people who trade frequently and the growing cohort of crypto holders, face a messy and error-prone tax reconciliation problem: trades are fragmented across brokers and exchanges, cost-basis methods and wash-sale rules are applied inconsistently, and manual CSV handling or spreadsheet reconciliation leads to mistakes and audit risk. Institutional tax preparers and RIAs also waste billable hours aggregating data and resolving basis mismatches, creating recurring demand for automated, accurate reporting. You could build a cloud platform that connects to 200+ broker and exchange APIs and standardized imports, consolidates trade and transfer histories into a single lot-level ledger, detects taxable events across equities, options and crypto, applies jurisdictional tax rules (e.g., wash-sale across brokers, FIFO/LIFO elections), and produces IRS-ready outputs plus accountant and tax-software exports. Core features would include automated lot assignment, exception handling workflows, an immutable audit trail for each tax position, and both a consumer-facing UX and a white-label/firm-facing API and reconciliation dashboard. The timing is favorable: the addressable market is roughly $4.5B (15M paying users × $300 ACV), market attractiveness scores are high (Market Score 86/100 and Revenue Potential 88/100), and regulatory tightening around crypto plus continued retail trading growth mean recurring, high-value demand. At the same time, improved broker/exchange APIs and standardized exports are lowering integration friction, making a reliable automated solution technically and commercially viable today. To stand out you must deliver demonstrably higher accuracy and auditability than competitors by proving cross-broker wash-sale handling, crypto-specific event normalization, and enterprise integrations while being transparent about challenges: integration variability, data quality edge cases, regulatory complexity, and the need to build trust and compliance credentials before scaling customer acquisition.

Market Opportunity

Automate investor tax reporting — consolidate trades, compute taxable events targets a $4.5B = 15M paying users × $300 ACV total addressable market with medium saturation and a year-over-year growth rate of 8% YoY (estimated growth in tax automation and fintech tooling adoption; source: industry reports and tax-software adoption trends, 2022-2024).

Key trends driving demand: Retail investor growth — more individuals trade stocks and crypto, increasing the volume of taxable events and recurring demand for tax tools.; Crypto tax regulation — governments increasing reporting obligations for crypto transactions, raising demand for automation to avoid penalties.; API and data access improvements — more brokers and exchanges offer APIs and standardized exports which lowers integration friction for automated tools.; AI/OCR improvements — better parsing of heterogeneous statements makes robust, automated reconciliation of legacy CSVs and PDFs feasible..

Key competitors include CoinTracker, Koinly, TurboTax (Intuit).

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Automate investor tax reporting — consolidate trades, compute taxable events

Executive Summary

Market Validation

Market Opportunity

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