Executive Summary

Small and mid-sized ISPs — roughly 200,000 operators worldwide in your target set — routinely struggle with fragile billing workflows, voucher-dependent or manual collections, inability to accept mobile wallets, and unreliable subscriber enforcement when customer-premises equipment (CPE) goes offline. These pain points are most acute in emerging markets where operators are lean, churn is high, and finance teams can’t reconcile micro-payments into recurring revenue reliably. The product to build is a B2B SaaS platform paired with a lightweight, containerized CPE agent that enforces access policies locally, accepts regional mobile-money rails for instant payments, automates recurring billing and reconciliations, and exposes APIs and self-serve portals for non‑technical operators. Monetization can target an average $10K ACV per ISP (your $2.0B market math), combining subscription fees with per-transaction routing or settlement fees to align incentives with revenue collection improvements. This market is attractive now because last-mile privatization has led to a proliferation of micro/municipal ISPs looking for turnkey tooling, mobile-money adoption in South Asia/SEA makes instant customer payments feasible, and modern edge/containerization means reliable on-site agents are realistic on low-cost CPE. Your TAM and timing are supported by those three trends, but the go-to-market will need to handle many small, low-touch deals rather than a few large contracts. To stand out you need to own offline-first enforcement and reconciliation, build deep integrations with regional wallets and telco billing systems, and offer a truly low-friction onboarding experience for non-technical operators; that combination is uncommon among medium-competition players. Expect real challenges in payments integration fragmentation, regulatory and settlement complexity across jurisdictions, and post-sale support load, so pursue this if you can secure a handful of regional payments partners and build a high-automation onboarding path.

Market Opportunity

Automate ISP pain: Wi‑Fi hotspot billing + mobile payments targets a $2.0B = 200,000 small-to-medium ISPs worldwide x $10K ACV total addressable market with medium saturation and a year-over-year growth rate of 12% CAGR in SMB ISP service tools (regional).

Key trends driving demand: Last-mile privatization -- growing number of micro/municipal ISPs filling broadband gaps in emerging markets creates many small buyers of ISP tooling.; Mobile-money adoption -- wide use of digital wallets in South Asia/SEA makes recurring billing and instant reconciliations feasible.; Edge/Containerization -- small CPE devices can now run agents reliably for local enforcement and offline resilience.; Open networking & cheap hardware -- low-cost routers (MikroTik, Ubiquiti) standardize integration points for captive portals and RADIUS..

Key competitors include Splynx, Antamedia HotSpot, HotspotSystem, MikroTik RouterOS / User Manager (workaround), CoovaChilli + daloRADIUS (open-source workarounds).

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Automate ISP pain: Wi‑Fi hotspot billing + mobile payments

Executive Summary

Market Validation

Market Opportunity

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