Executive Summary

Sales teams at SMBs spend a disproportionate share of time on manual lead scraping, cleaning, and enrichment—sales reps commonly spend roughly 30% of their time on data work—resulting in low-quality prospect lists, wasted outreach, and missed pipeline. About 2,000,000 sales-focused SMBs still rely on ad hoc workflows and multiple tools to source contacts, creating a repetitive, low-leverage bottleneck. You could build a no-code, workflow-first platform that uses transformer-based parsers to extract structured data from inconsistent web sources, enriches records with real-time contact verification and intent signals, de-duplicates and scores leads, then pushes validated prospects into CRMs and outreach tools. Offer templated connectors and a visual automation builder for non-engineers plus flexible pricing (e.g., per-enriched-lead plus seat fees) to match SMB budgets and drive adoption. The market is attractive: TAM is roughly $6.0B (2,000,000 SMBs × $3,000 ACV) and our indicators score well (Market Score 89/100, Revenue Potential 86/100), while improvements in AI parsing and no-code adoption lower build costs and speed time-to-value. That said, competition is high and notable challenges include data freshness, deliverability/accuracy trade-offs, and compliance risk (GDPR/CCPA), so go-to-market focus and trust signals will be critical. You can differentiate by combining best-in-class transformer parsers for higher extraction accuracy, verticalized enrichment datasets, built-in verification/compliance features, and a UX designed for non-technical sales teams to minimize onboarding friction. If you can demonstrate >85% accuracy on key fields and clear conversion lift at an SMB-friendly price point, this idea is worth pursuing despite the crowded landscape.

Market Opportunity

Automate lead scraping and prospect enrichment to eliminate manual drudgery targets a $6.0B = 2,000,000 sales-focused SMBs × $3,000 ACV annually for lead sourcing & enrichment tools total addressable market with high saturation and a year-over-year growth rate of 12% YoY growth for sales intelligence & martech combined (industry estimates, Forrester / IDC market segments 2023-24).

Key trends driving demand: Trend — AI parsers and transformers make extracting structured data from inconsistent web sources far cheaper and more accurate, opening the door to higher-quality prospect lists.; Trend — No-code and workflow-first tools are increasing adoption among non-engineering sales teams, creating demand for GUI-based automation builders.; Trend — Outreach costs and competition for contact attention are rising, so companies invest more in higher-quality targeting and validated contacts to improve conversion rates..

Key competitors include ZoomInfo, Apollo.io, Clearbit, PhantomBuster.

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Automate lead scraping and prospect enrichment to eliminate manual drudgery

Executive Summary

Market Validation

Market Opportunity

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