Automate manual HR: attendance-to-payroll system for small teams

Automate manual HR: attendance-to-payroll system for small teams targets a $12.0B = 10M businesses × $1,200 ACV total addressable market with medium saturation and a year-over-year growth rate of 8-12% CAGR for HR & payroll SaaS globally (industry reports including Gartner/IDC indicate steady mid-single-digit to low-double-digit growth driven by SMB digitization).

Key trends driving demand: Mobile-first adoption — frontline and small-business employees increasingly use smartphones, enabling mobile check-ins and approvals which simplify attendance capture.; SMB digitization gap — many SMBs moved operations away from paper during the pandemic but still rely on Excel; this gap creates a large pool of easy-to-convert customers.; API/managed services — affordable cloud DBs, payments, and HR APIs reduce build cost and let small teams launch quickly, enabling rapid product iterations tailored to local compliance..