Executive Summary

Many SMB sales teams spend hours stitching together noisy lead lists from web scraping, marketplaces, and CSVs; duplicates, stale contacts, and inconsistent fields make prospecting inefficient and depress conversion rates. Those without dedicated data teams—roughly millions of small sales orgs—either overpay enterprise data vendors or accept poor pipeline hygiene and wasted outreach effort. Build a product that automates the full pipeline: compliant connectors and scraping, AI-driven entity resolution and deduplication, enrichment, and one-click list exports/flows into CRMs and outreach sequences with audit logs. A product-led UX and low-cost tiering (target ACV ≈ $3K per customer) plus built-in rate-limit/backoff logic would make this accessible to SMBs. The addressable market is compelling—2M target SMBs at $3K ACV implies roughly a $6.0B market—and current trends (advances in ML entity resolution, SMB preference for self-serve tools, and privacy-driven platform changes) create a favorable window for a new entrant. That said, competition is high and ongoing API/privacy volatility raises engineering and legal risks that must be managed. You can differentiate by combining modern ML for dedup/enrichment with privacy-by-design connectors, transparent compliance/audit features, and deep CRM/workflow integration that actually reduces rep friction. If you can reliably handle rate limits, prove clear ROI (pipeline lift, fewer wasted touches), and maintain an accessible pricing model, this is a realistic and attractive opportunity to pursue.

Market Opportunity

Automate messy lead scraping and prospect workflows into clean, actionable lists targets a $6.0B = 2M businesses × $3K ACV total addressable market with high saturation and a year-over-year growth rate of 12% CAGR (sales intelligence & sales automation market combined) — source: industry reports and analyst estimates.

Key trends driving demand: Trend — AI models and entity-resolution techniques are making noisy-data cleaning and deduplication far more reliable, enabling automated prospect hygiene at scale.; Trend — SMBs increasingly favor product-led, affordable sales tools rather than expensive enterprise data vendors, creating an opening for lower-cost, integrated scraping + workflow solutions.; Trend — Privacy and data-access changes (cookie deprecation, platform rate limits) are forcing vendors to shift to more compliant connectors and enrichment approaches, rewarding products that bake compliance in.; Trend — Sales teams are moving toward outcome-driven tooling (meetings booked, pipeline created) rather than raw contact counts, creating demand for quality-over-quantity prospect scoring..

Key competitors include ZoomInfo, Apollo.io, Phantombuster, Hunter.io.

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Automate messy lead scraping and prospect workflows into clean, actionable lists

Executive Summary

Market Validation

Market Opportunity

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