Executive Summary

Small businesses—around 60 million globally—spend roughly $2,000 per year on marketing but routinely lack the time, expertise, and creative resources to run effective, frequent campaigns; they either use clunky point solutions, pay agencies that charge a month or more of fees, or let paid channels stagnate because daily optimization and creative refreshment are burdensome. The result is low ROI from ads, missed lifetime-value gains from first-party data, and an outsized manual workload on owners and small marketing teams. The product would be an API-first SaaS that runs “nightly” campaigns end-to-end: generative models create personalized ad creative and copy, an orchestration layer programs campaigns and bids across ad APIs, and a lightweight analytics/attribution engine optimizes budget allocation using first-party signals. Targeting early verticals (local retail, restaurants, salons) with a $50–$200/month pricing tier and simple onboarding could lower friction and prove unit economics before broadening to more complex SMB segments. This is an attractive time to enter: the total addressable market is roughly $120.0B (60M SMBs × $2K/year) and our internal market score is 95/100 with revenue potential 88/100, driven by three converging trends—generative AI that slashes creative production time from days to minutes, API-first ad platforms that enable programmatic campaign control, and a shift to first-party data that rewards tools able to optimize on owned signals. Those forces make automation technically feasible and commercially valuable in ways that weren’t realistic two years ago. To stand out you’d need rigorous end-to-end automation, verticalized templates, privacy-first data handling, and demonstrable cross-channel attribution that proves ROI within a 30–90 day window; that combination lowers churn risk and addresses SMB trust constraints. Challenges are real: integrations with multiple ad platforms, rising customer acquisition costs, regulatory uncertainty around targeting, and the upfront work to validate models and onboarding flows—so early focus on a handful of high-density local verticals and clear, measurable payback will be critical.

Market Opportunity

Automate nightly SMB marketing: AI runs campaigns & creative targets a $120.0B = 60M SMBs x $2K/year average spend on marketing automation & ads total addressable market with medium saturation and a year-over-year growth rate of 18%.

Key trends driving demand: Generative AI -- enables automated, personalized ad creative and messaging at scale, reducing production friction; API-first ad platforms -- allow programmatic campaign creation, bidding, and reporting across channels without manual UI work; Shift to first-party data -- increases value of tools that optimize based on owned signals and cross-channel attribution; SMB automation demand -- small teams prefer autonomous tools that reduce hands-on campaign management time.

Key competitors include HubSpot Marketing Hub, Mailchimp (Intuit), AdRoll / NextRoll, Jasper (jasper.ai), Marketing agencies / freelancers (workaround).

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Automate nightly SMB marketing: AI runs campaigns & creative

Executive Summary

Market Validation

Market Opportunity

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