Executive Summary

Local SMBs and agencies — an addressable market of roughly 1,000,000 businesses representing a $12.0B annual spend (1,000,000 x $12K ACV) — routinely lose post‑purchase momentum and fail to convert buyers into reviewers or repeat purchasers because follow‑ups are run in scheduled batches or through disconnected systems. That gap produces measurable revenue leakage and missed review capture for businesses where timely nudges and real‑time reputation signals are high‑leverage. You could build a SaaS platform that enables event‑triggered flows: a low‑code/no‑code builder plus pre‑built connectors to POS, billing, CRM, SMS/email providers and major review platforms to run conditional, near‑real‑time sequences (for example, delivery confirmed → request feedback → route unhappy customers to support). Core features would include verticalized templates, A/B testing, a compact analytics dashboard tying flows to review conversion and revenue lift, and a white‑label/agency tier for partners. This market is attractive now because three trends converge: adoption of event‑driven automation, the growing reputation economy where reviews drive discovery and conversion, and increasingly mature APIs across CRMs and review vendors that lower integration friction — reflected in a market score of 95/100 and revenue potential of 88/100. Be honest that selling into SMBs and agencies requires efficient onboarding and channel motion since customer acquisition costs and ongoing integration maintenance can materially affect unit economics. To stand out, prioritize deep, plug‑and‑play connectors to the top 10 platforms in each vertical, out‑of‑the‑box flows that demonstrate quick ROI, and an agency partner program that accelerates distribution; the main strengths are clear time‑to‑value and measurable outcomes, while the primary challenges are sustaining integrations and proving consistent lift. If you can staff engineering for durable integrations and build a channel‑led GTM, this is a compelling, time‑sensitive opportunity worth pursuing; without that focus, the technical and go‑to‑market demands make it a high‑effort play.

Market Opportunity

Automate post‑purchase and review workflows with event‑triggered flows targets a $12.0B = 1,000,000 SMBs/agencies x $12K ACV (annual spend on CRM/automation, integrations, reputation tools) total addressable market with medium saturation and a year-over-year growth rate of 14% — marketing-automation and reputation-management segments growing as SMBs digitize.

Key trends driving demand: Event-driven automation -- systems are moving from scheduled/batch workflows to real-time event triggers, enabling more timely follow-ups and conversions.; Reputation-economy -- online reviews are a primary growth lever for local businesses, increasing demand for tooling that nudges reviewers and measures outcomes.; Platform convergence -- CRMs, billing, and reputation tools are integrating APIs, making cross-system automation feasible with lower friction.; AI personalization -- small, deployable models can tailor follow-ups and review asks at scale, improving engagement rates..

Key competitors include HighLevel, Zapier, HubSpot, Podium, Stripe/QuickBooks webhooks + DIY automations.

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Automate post‑purchase and review workflows with event‑triggered flows

Executive Summary

Market Validation

Market Opportunity

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